NRS International’s #LoveCoats project makes headlines on World Refugee Day
To mark World Refugee Day on 20 June, NRS International officially announced the launch of their #LoveCoats project with award-winning designer at London College of Fashion, UAL, Professor Helen Storey, to empower the TIGER Girls of Za’atari refugee camp in Jordan through fashion and design.
The UAE media extensively covered our initiative, on radio, in print and online. We also trended on social media, prompting much interest and discussions with influencers from the fashion industry and humanitarian sector. We also earned wider coverage across the Middle East. To date, we have been featured in six dailies (in Dubai, Pan Arab, Lebanon and Algeria), one radio broadcast across the emirates, and multiple online articles. Below you can find an overview of all the coverage:
RADIO
Dubai Eye Radio 103.8, Drive Live program, 20 June 2017 at 16:50 pm GST
Check out this five-minute live studio interview at Dubai Eye 103.8 FM, featuring Nicole Malick, our Head of Corporate Social Responsibility, during which she discussed how the #LoveCoats collaboration with renowned fashion designer Helen Storey came to be, why we chose to work with the TIGER Girls, and how our humanitarian relief manufacturing company promotes sustainable business practices:
1) Gulf News, 20 June 2017
2) Khaleej Times, 20 June 2017
3) Gulf News, under Social Media Trends Report section, 21 June 2017
4) Alhayat, 25 June 2017, Pan Arab
66 million refugees around the world
5) Aliwaa, 25th June 2017, Lebanon
66 million refugees around the world
6) Elbilad, 25th June 2017, Algeria
66 million refugees around the world
7) Kul Al-Usra magazine, October 2017 edition
ONLINE
1) Women Freedom Forum, 20 June 2017
#LoveCoats project to empower refugee girls
2) Velvet Lifestyle Magazine, 20 June 2017
#Lovecoats project kicks off on World Refugee Day to empower refugee girls
3) The GCC Business News Agency, 20 June 2017
4) Gulf News, 20 June 2017
#LoveCoats project to empower refugee girls
5) Press Reader- Khaleej Times, 20 June 2017
Syrian “Tiger Girls” will weave coats of relief to keep warm during winter
6) Daily News Itthon, 19 June 2017
#LoveCoats project to empower refugee girls
7) Dotemirates, 19 June 2017
#LoveCoats project to empower refugee girls
8) Khaleej Times, 19 June 2017
Syrian ‘Tiger Girls’ will weave coats of relief to keep warm during winter
9) In Business, 20 June 2017
#LoveCoats project kicks off on World Refugee Day to empower refugee girls through fashion and design
10) Azad News, 20 June 2017
11) Mena Herald, 20 June 20, 2017
12) Matar.com, 19 June 2017
13) Arabian business.com, 21 June 2017
More than 65 million refugees around the world, over half of whom are under the age of 18
14) Al-press.com, 20 June 2017
Launch of #LoveCoats to empower refugee girls through fashion & design
15) Jo24.net, 25 June 2017
66 million refugees around the world
16) Alshabaka.net, 25 June 2017
66 million refugees around the world
17) Assawsana.com, 25 June 2017
66 million refugees around the world
18) Jordan.shafaqna.com, 25 June 2017
66 million refugees around the world
19) Algpress.com, 25 June 2017
66 million refugees around the world
20) Anayemeny.net, 25 June 2017
66 million refugees around the world
21) Mansheet.net, 25 June 2017
66 million refugees around the world
22) Alhyatalmasrya.com, 25 June 2017
66 million refugees around the world
23) 24.com.eg, 25 June 2017
66 million refugees around the world
24) Alwas.net, 25 June 2017
66 million refugees around the world
25) 3jil.net, 25 June 2017
66 million refugees around the world
26) Telelife Magazine
27) AidEx, 3 October 2017
NRS International – Empowering Refugees Through Fashion and Design
